Privacy Policy

Last Updated: January 6th 2025

This privacy notice ("Privacy Notice") is intended to provide you with specific details about how Mixific, ("Mixific," "we," and "us") collects and processes your personal and personally identifiable information through your use of its website and associated services (collectively, the "Website").

You understand and agree that Mixific may store and process your personal information on computers located outside of your jurisdiction, including, but not limited to, in the UK. By using the Website, you agree to the collection and processing of your personal or personally identifiable information outside of your jurisdiction.

Before using the Website or providing information to us, please carefully review this Privacy Notice. By using or accessing the Website, you agree that we may collect and use your personal and personally identifiable information in accordance with this Privacy Notice, as revised from time to time. Mixific may modify, amend, replace, or suspend this Privacy Notice at any time. If you have any questions or suggestions regarding our Privacy Notice, or if your personal information is not accurate or complete, please contact us at:

Privacy Officer
Mixific
info@mixific.co.uk

By providing Mixific with your personal or personally identifiable data and using the website, you warrant that you are over the age of eighteen (18) or otherwise above the age of majority within your jurisdiction. If you are younger than eighteen (18) or the age of majority within your jurisdiction, please do not use the Mixific website and please do not provide personal information to us.

WHAT INFORMATION DO WE COLLECT AND HOW DO WE USE IT?

When you use the website, we may collect personal or personally identifiable information from you ("PII"). PII may include any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual. It does not include anonymized data.

We may collect and process the following categories of PII about you:

·  Communication Data. Communication data includes any communication that you may send to us through the website, email, or social media. We process this data to communicate with you by email or other means, to provide you with customer support, to record logs of our communication, and to store information to respond to legal claims. Mixific's lawful ground for collecting and processing this PII is to respond to communications sent by you to us, to keep records of our communication, and to pursue or defend against legal claims.

·  User Data. User data includes data about how you use the website and any data that you post to or authorize through the website, such as your name, address, country, phone number, and email address. This includes data stored in persistent cookies when you login to the website and analytics data that is collected when you use the website. We collect and process this data to operate the website, to authenticate you as a user of the website, to ensure that timely and relevant content is provided to you, to secure the website, to ensure that the website operates in a fast and efficient manner, and to maintain backups of the website. Mixific's lawful ground for processing this user data is its legitimate business interests in administering and offering the website and to fulfill your orders for products through the website.

·  Technical Data. Technical data includes data about your use of the website, such as your IP address, your login data, your phone number, your mobile device model, your operating system, your geolocation, and your time zone. We may collect this data from your use of the website and from advertising IDs. Mixific processes this data to analyze your use of the website, to route website traffic, to administer and secure the website, to provide location-relevant content, and to troubleshoot problems with the website. Mixific's lawful ground for collecting and processing this technical data is its legitimate interests in administering and offering the website and to grow its business and marketing strategy.

·  Marketing Data. Marketing data includes data about your preferences in receiving and interacting with Mixific' advertisements or content on the website or on third party websites. We collect this data from your use of the website and from third party advertising IDs created through advertising programs, such as Google Advertising IDs, Facebook Advertising IDs, and TikTok Advertising IDs. Mixific does not connect advertising identifiers to persistent device identifiers, suchas MAC addresses or mobile device IDs. Mixific' lawful ground for collecting and processing this marketing data is its legitimate interests in administering and offering the website and to grow its business and marketing strategy by providing advertisements, including remarketing advertisements, to you.

·  Personally Sensitive Data. Personally sensitive data includes data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, union membership, or information about your health. Mixific does not collect personally sensitive data.

Mixific will only use your PII for the purpose for which it was collected. If Mixific needs to use your PII for an unrelated new purpose, Mixific will provide you with notice of this new use and will explain the lawful ground for such processing. Mixific may process your PII without your knowledge or consent where required or permitted by law.

Mixific does not use your PII to automatically make any decisions or to create an automated profile about you.

WHAT INFORMATION DO WE COLLECT FROM THIRD PARTIES AND HOW DO WE USE IT?

Mixific may collect data about you through cookies and other technologies. This helps Mixific understand how you use the website and to understand any patterns that may be associated with your use of the website. This aids Mixific in developing or improving its website and marketing communications in response to your needs or wants.

Mixific may use session or persistent cookies. Session cookies are only stored on your computer or mobile device during your use of the website and are automatically deleted when you close your web browser. Session cookies may be used to direct internet traffic to a server that is closer to you or to allow us to identify you as you move between pages of the website. Persistent cookies are stored as a file on your computer or mobile device that remains on your computer or mobile device even after you close your web browser. Persistent cookies can be read by the website that created the cookie when you revisit it again. Mixific may use persistent cookies to authenticate you when you return to the website so that you do not have to login again or when it utilizes Google Analytics or other analytics providers, which is intended to track the origin and behavior of traffic to the website. 

Mixific may also receive data from third parties including analytics providers or advertising networks such as Google, Facebook, TikTok, Instagram, Pinterest, or Apple. These third parties may be based outside of your jurisdiction.

HOW DO WE USE YOUR INFORMATION FOR MARKETING COMMUNICATIONS? 

As stated above, Mixific's lawful ground for sending you marketing communications is either consent or its legitimate business interests, such as to grow its business by advertising products to you. Mixific may send you marketing communications if you have asked for information concerning its goods or services or if you have agreed to, and have not opted out from, receiving marketing communications. You may ask Mixific to stop sending you marketing messages at any time by logging into the website to adjust your marketing preferences within your user account or by following the opt-out link in any marketing message sent to you. If you opt out of receiving marketing communications, your opt-out does not extend to PII provided for other purposes.

WHEN DO WE DISCLOSE YOUR INFORMATION?

Mixific may share your PII with the following parties:

·  Service providers that provide Mixific with information technology, software as a service, cloud storage, or other administrative services;

·  Service providers, such as distributors, warehouses, or wholesalers, that provide Mixific with products for sale to you in order to fulfill your product orders;

·  Mixific's accountants, auditors, insurers, or attorneys;

·  Law enforcement agencies upon the receipt of a subpoena or court order or where necessary to protect Mixific's personnel or property; and

·  Government bodies that require Mixific to report its processing activities.

Mixific may also transfer PII to third parties when it sells, transfers, or merges any part of its business or assets.

Mixific requires all third parties that receive a transfer of PII from Mixific to maintain the same level of respect for the protection of PII as Mixific and Mixific only allows third parties to process your personal data for the specific purposes listed in this Privacy Notice.

HOW DO WE PROTECT YOUR INFORMATION? 

We implement a variety of security measures to maintain the safety of your personal information, including when you place an order. However, no security measures are impenetrable and there are always security risks. Mixific will notify you and any regulatory body of any breach of your PII or Mixific security measures, if it is legally required to do so.

Mixific has put into place data security measures to protect your PII. Mixific allows access to your PII only by employees and service providers who have a need to know or access your PII on Mixific' instructions. Mixific will notify you and any regulatory body of any breach of your PII or Mixific' security measures if it is legally required to do so.

DO WE USE COOKIES? 

Yes, as stated above, we do use persistent and session cookies. Cookies are small files that a site or its service provider transfers to your computers hard drive through your web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

FOR HOW LONG DO WE RETAIN YOUR DATA?

We will only retain your PII for so long as necessary to fulfill the purposes for which it is collected under this Privacy Notice or for the purposes of satisfying any legal, accounting, or reporting requirements. With respect to location data, technical data, usage and interaction data, and marketing data, we may retain this data for so long as it is relevant to the uses disclosed in this Privacy Notice. We may retain account data, public data, and communications data for so long as you maintain a user account with Mixific, and we may retain this data for longer periods where there is a need to retain this data to comply with Mixific's legal obligations, such as the preservation of electronic evidence or compliance with a preservation order.

RIGHT OF ACCESS, RECTIFICATION, CORRECTION, ERASURE, TRANSFER, AND WITHDRAWAL

Under the law, you may have a right to request access to your PII for rectification, correction, erasure, transfer, or restriction, or to object to its processing or withdraw your consent. If you wish to exercise any of these rights, please contact Mixific' Data Protection Officer as disclosed in this Privacy Notice.

You do not need to pay a fee to access your PII or to exercise your rights. However, Mixific may charge a reasonable fee if your request is unreasonable or excessive.

To confirm your request, Mixific may need to request specific information from you as a security measure to ensure that PII is not disclosed to an unauthorized third party. Mixific will attempt to respond to all legitimate requests within thirty (30) days.

THIRD PARTY LINKS

Mixific' website may include links to third party websites and applications. By clicking on third party links, you may allow third parties to collect or share data about you. Mixific does not control these third-party links and you are advised to review their respective privacy policies.

RESPONDING TO DO NOT TRACK SIGNALS

You can generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website. Our website is not currently set up to respond to browser do-not-track signals because there is no consensus within the advertising industry as to what "do not track" means in this context, but you can configure your browser settings to reject all cookies or prompt you before a cookie is set.

CHANGES TO OUR PRIVACY NOTICE 

Whenever Mixific changes its Privacy Notice, we will post those changes to this Privacy Notice on the website and other places that we deem appropriate. Your use of the Mixific website following these changes indicates your consent to the practices described in the revised Privacy Notice.

CONTACTING US 

If you have any questions about this Privacy Notice or the manner by which we collect or use Personal Information about you, email us at info@mixific.co.uk